Online Focus Groups?
Conducting focus groups online is a relatively new research tool. Before online focus groups, cases whose value did not warrant a live focus group did not have access to inexpensive juror feedback. However, in the late 1990s, online focus group companies began to emerge. In its infancy, conducting focus groups online was not recommended because of its lack of participant diversity. Ten to twenty years ago, cases could not get an accurate demographic juror representation from